https://doi.org/10.24928/2017/0325
Platform Ecosystems: Unlocking the Subcontractors’ Business Model Opportunities
Enni Laine1, Otto Alhava2, Antti Peltokorpi3 & Olli Seppänen4
1Doctoral Candidate, Department of Civil Engineering, Aalto University, Finland, [email protected]2Chief Technology Officer, Fira Oy [email protected]
3Assistant Professor, Department of Civil Engineering, Aalto University, Finland, [email protected]
4Professor of Practice, Department of Civil Engineering, Aalto University, Finland, [email protected]
Abstract
Platform ecosystems facilitated by the internet are changing the way market mechanisms work. The platform ecosystem business model, using data and network effects, creates new rules for how value is created and delivered. The viral growth characteristic to platform ecosystems has already caused disruption in several industries. The purpose of the research is to explore business opportunities facilitated by the platform ecosystem business model in the construction sector through an example case of a residential building construction. The key concepts and underpinning logics of the platform ecosystem business model are defined. Interactions between the five lean principles and the platform ecosystem concept are reviewed. Finally, an example case of implementation
Keywords
Lean, platform ecosystem, business model design, network effect, construction industry
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Reference
Laine, E. , Alhava, O. , Peltokorpi, A. & Seppänen, O. 2017. Platform Ecosystems: Unlocking the Subcontractors’ Business Model Opportunities, 25th Annual Conference of the International Group for Lean Construction , 177-184. doi.org/10.24928/2017/0325
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