TY  - CONF
TI  - Choosing By Advantages and Rhetoric in Building Design: Relationship and Potential Synergies
AU  - Arroyo, Paz
AU  - Ballard, Glenn
AU  - Tommelein, Iris D.
AD  - PhD Candidate, Civil and Envir. Engrg. Dept., Univ. of California, Berkeley, CA, USA and  Assistant Professor, Engineering School, Pontificia Universidad Católica de Chile, Santiago, Chile,  parroyo@berkeley.edu
AD  - Research Director, Project Production Systems Laboratory (p2sl.berkeley.edu), Civil and Envir.  Engrg. Dept., Univ. of California, Berkeley, CA 94720-1710, USA, ballard@ce.berkeley.edu
AD  - Professor, Civil and Envir. Engrg. Dept., and Director of the Project Production Systems  Laboratory (p2sl.berkeley.edu), Univ. of California, Berkeley, CA 94720-1710, USA, Phone +1  (510) 643-8678, tommelein@ce.berkeley.edu
ED  - Kalsaas, Bo Terje
ED  - Koskela, Lauri
ED  - Saurin, Tarcisio Abreu
PY  - 2014
DA  - 2014/06/25
T2  - 22nd Annual Conference of the International Group for Lean Construction
C3  - 22nd Annual Conference of the International Group for Lean Construction
CY  - Oslo, Norway
SP  - 391
EP  - 408
SN  - 2309-0979 (ISSN)
AB  - Rhetoric is a natural part of the design process and has caught the interest of researchers in the last 50 years. Indeed, effective rhetoric has been studied and used since the time of the ancient Greeks to persuade and to influence all manner of things. However, little research has been done on rhetoric in design and engineering, specifically during the decision-making portion of the design process. This paper provides examples of how a decision-making method such as Choosing By Advantages (CBA) uses rhetoric during the decision process and explores how the three components of rhetoric (logos, pathos, and ethos) may apply to the decision- making process. The authors argue that understanding rhetoric may provide designers with new means for persuasion, and ultimately, help them make better decisions.
KW  - Decision-making
KW  - Rhetoric
KW  - Choosing By Advantages
KW  - CBA
KW  - Design Management.
L1  - https://www.iglc.net/papers/details/989/pdf
UR  - https://www.iglc.net/papers/details/989
DB  - IGLC.net
LA  - English
N1  - Export date: 04 October 2026
ER  -